Blogging Increases Your Luck Surface Area
It’s hard to overstate how many opportunities come out of having a well constructed, long term blogging presence.
Most of the jobs I’ve had in my career can be attributed at least partially to my blog. I’ve also been invited to speak at conferences, I’ve had freelancing and consulting opportunities, and most importantly there are a whole lot of people out there with a basic awareness of who I am and what I’m interested in, which can turn into a great conversation any time in the future.
I’m a big believer in the idea of making your own luck - setting things up that increase the chances of a lucky scenario landing on you. Having a blog is a wildly effective way of doing that.